In the Media

Guy Barretta Spotlighted as a Leading Fractional COO Consultant in New York City

Guy Barretta Spotlighted as a Leading Fractional COO Consultant in New York City

We are proud to share that Guy Barretta, founder of The COO Guy, has been featured in Digital Reference among the top Fractional COO consultants in New York City. This recognition reflects Guy’s hands-on approach to operational leadership, helping businesses scale with purpose while maintaining clarity and focus.

Being featured in Digital Reference is a testament to Guy Barretta’s dedication as a Fractional COO consultant. This recognition highlights his ability to help companies turn operational challenges into scalable, actionable solutions, demonstrating the impact that a hands-on fractional executive can bring to organizations of all sizes.

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Don't Be My Dad | Why Every Founder Needs an Exit Plan
August 5, 2026

Most founders don't set out to become the bottleneck. It happens one decision, one hire, one new system at a time. Before long, the business can't move without them—and that's exactly what Guy Barretta helps fix. The most memorable lesson from this conversation comes from a deeply personal story Guy shares about his father, an entrepreneur whose business disappeared when he did. It's a reminder that building a successful company isn't just about today's revenue—it's about creating something that can thrive long after you're no longer running it.  In this conversation, we explore:

  • Why founders become the operational bottleneck without realizing it
  • The difference between working in the business and working on it
  • How operational clarity creates sustainable growth
  • Why franchise playbooks aren't enough on their own
  • Building leadership teams that challenge ideas instead of simply agreeing
Why every founder needs an exit strategy—even if they never plan to sell If your business feels heavier than it did a year ago, or you're wondering whether you've built a company that depends too much on you, this episode is for you.

Business By The Bay with Ajay Saini
Oct 12, 2025

Interview with Pierre Calzadilla from Upfront
Sep 10, 2025

Learning about what Upfront solves for Real Estate Brokerages and the ability to provide Health Insurance to Real Estate Agents.

What The Frac Podcast: Why Every Small Business Needs A Fractional COO with Guy Barretta
Aug 28, 2025

A.J.Reidel, Thriving Through
August 19, 2025

Audio of an interview that A.J.Reidel from Thriving Through had with me to discuss breaking through the mistakes that may have cost us.

Pear Genius Podcast: Purpose Over Profit with The COO Guy
Jul 24, 2025

Investor Fuel
Jul 1, 2025

Real Estate Insights from a 25 year pro as Guy Barretta breaks down the challenges of the real estate industry with the Investor Fuel team.

Fractional COOs in NYC Making Things Happen

With a name like The COO Guy, Guy Barretta lives up to the brand. He provides hands-on fractional COO services focused on helping companies design better systems, delegate more effectively, and scale with purpose. Guy is driven by a mission to "guide your strategy one success at a time." As a Fractional COO, he specializes in helping business owners manage day-to-day operations effectively without breaking the bank, allowing them to concentrate on the core aspects of their business.

Read the full article on Digital Reference

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In the Spotlight today is Guy Barretta, who is an Fractional COO for businesses who need rapid growth, franchising knowledge or Mergers & Acquisition help.

Listen to the full Podcast on Substack

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WRIP 97.9: Interview With Joe Loverro

WRIP 97.9 FM Broadcast